Social media is a powerful and prolific communication medium among the public, replacing traditional forms like television and print. The Department’s desire to communicate with the public is part of the charter of Law Enforcement. Therefore, utilizing technology (i.e., Social Media) is critical for the Department to maintain effective communication with the public. To be effective, Social Media requires collective participation. Management by the Public Affairs Office or by a PIO is insufficient and ineffective. Social Media is a tool that can help the Department accomplish the goals of improving our community through communication and cooperation.
The current state of social media usage by law enforcement must be altered to allow all officer’s immediate and unfettered access to the public they serve, by whichever channels are the most beneficial to serve the needs of both entities. To achieve this outcome, attitudes, as well as policies, will need to change regarding social media. Additionally, adopting a known and well established model for training will allow departments and academies to more easily transition to more inclusive models of social media use for all agency personnel.
To access the complete Social Media and Law Enforcement white paper, click here.
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